Press Release Samples
Below are eight complete press release samples, one for each of the most common announcements. Each follows the standard format, so you can copy the structure and swap in your own facts.
All companies, people and contact details below are fictional and used for illustration only.
1. Product launch press release sample
Greenleaf Skincare Launches Fragrance-Free Line for Sensitive Skin
CHICAGO, Ill., Sept. 21, 2026 — Greenleaf Skincare today launched Calm, a five-product fragrance-free line developed with two board-certified dermatologists for people with sensitive or eczema-prone skin. The line is available online and in 140 stores nationwide starting today, priced from $14 to $32.
"Half of our customer emails were from people who couldn't use scented products," said founder Aisha Grant. "Calm is our answer to every one of them."
About Greenleaf Skincare
Greenleaf Skincare is a Chicago-based skincare brand founded in 2018.
Media contact: [email protected]
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Why it works: the headline names the product and who it's for; price, availability and a concrete detail (140 stores) are all in the first paragraph.
2. App launch press release sample
Ridgeway Apps Launches Budget Tracker Built for Freelancers
AUSTIN, Texas, Sept. 23, 2026 — Ridgeway Apps today launched Ridgeway Budget, a free iPhone and Android app that automatically sets aside income tax from every client payment a freelancer receives.
"Most freelancers don't fail at taxes because they're careless. They fail because the money was spent before the bill arrived," said founder Priya Nair.
Ridgeway Budget is available now on the App Store and Google Play.
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Why it works: it explains the problem the app solves in one line and ends with exactly where to get it. More in our app launch press release guide.
3. Grand opening press release sample
Coastal Dental Group Opens Third Tampa Location With Evening and Saturday Hours
TAMPA, Fla., Sept. 23, 2026 — Coastal Dental Group today opened its third Tampa clinic at 1200 Westshore Blvd., offering appointments until 8 p.m. on weekdays and on Saturdays. The clinic adds 14 jobs.
"The hardest part of seeing a dentist is finding a time that works," said founder Dr. Lena Ortiz.
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Why it works: address, what's different, and local impact (jobs). See grand opening press releases.
4. New hire / new CEO press release sample
Summit HVAC Names Industry Veteran Rachel Kim as CEO
DENVER, Colo., Oct. 1, 2026 — Summit HVAC today named Rachel Kim chief executive officer, effective Nov. 1. Kim spent 12 years at Northwind Air, a national heating and cooling manufacturer, most recently leading its residential service division. Founder Marcus Hale will remain chairman.
"Rachel has built exactly the kind of service team we want to become," said Hale.
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Why it works: name, role, start date and relevant experience, with what happens to the previous leader. Use our new CEO announcement template.
5. Partnership announcement sample
Greenleaf Skincare Partners With Harvest Lane Markets to Stock Calm Line in 60 Midwest Stores
CHICAGO, Ill., Oct. 5, 2026 — Greenleaf Skincare today announced a partnership with Harvest Lane Markets, a Midwest grocery chain, to stock its fragrance-free Calm line in 60 Midwest stores beginning in November.
"Being on shelves where our customers already shop changes everything for a small brand," said founder Aisha Grant.
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Why it works: it says what changes for customers (where they can buy) rather than just "we're excited to partner". See partnership announcements.
6. Award press release sample
Summit HVAC Named Contractor of the Year by Denver Chamber of Commerce
DENVER, Colo., Sept. 22, 2026 — Summit HVAC was named Contractor of the Year at the Denver Chamber of Commerce's annual small business awards, recognized for its same-day repair guarantee and an apprenticeship program that has trained 38 technicians since 2019.
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Why it works: names who gave the award and why, which makes it credible.
7. Event press release sample
Portland Small Business Expo Returns Oct. 18 With Free Workshops on AI and Hiring
PORTLAND, Ore., Sept. 15, 2026 — The Portland Small Business Expo returns to the Portland Expo Hall on Saturday, Oct. 18, from 9 a.m. to 4 p.m., with 40 free workshops on topics including AI tools, hiring and local grants. Admission is free with online registration.
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Why it works: date, time, place, price and how to attend, all in one paragraph.
8. Music release press release sample
Houston Band Low Static Releases Debut Album "Gulf Coast Radio" Nov. 7
HOUSTON, Texas, Oct. 10, 2026 — Houston indie band Low Static will release its debut album, "Gulf Coast Radio," on Nov. 7 on all major streaming platforms, followed by a six-city Texas tour. The lead single, "Heat Lightning," is out today.
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Why it works: title, release date, where to listen and what's next. More in music press releases.
What every good sample has in common
- The headline states the news, not a teaser.
- The first sentence answers who, what, when and where.
- At least one specific number or detail.
- A quote from a named person that adds opinion.
- Clear next steps: where to buy, visit, listen or register.
Ready to write your own? Start with our free press release template, follow how to write a press release, and check the format rules.
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